Vikings provides a window into what one world traveler
called the most American of European countries: Sweden.
The Swedish and American cultures
look a lot alike, at least on the surface. Most Swedes
speak good English and consider themselves experts
on all things American. More than two million Americans
count themselves as descendants of Swedish immigrants
and believe they understand their cultural heritage.
But surface similarities conceal essential
differences on everything from how to make business
decisions to when and where to take off your shoes!
Modern-Day Vikings traces some of
Sweden's most ingrained cultural traits-self-sufficiency,
fairness and egalitarianism-back to its Viking roots.
It also debunks some of the stereotypes that mark
Sweden's image abroad, such as a preoccupation with
sex or predilection for suicide. Most importantly,
though, it explains the underlying values and beliefs
that drive Swedish culture and communications, setting
the stage for successful interactions on both sides.