In Modern-Day Vikings, you'll learn about:

• Swedish History from the Vikings to the Welfare State
• The Rise of the Swedish Model
• The Four S's: Sex, Suicide, Socialism and Spirits
• National Pride: A Matter of Romance
• The Individual and the Group: Self-Sufficiency and Solidarity
• The Lagom Phenomenon
• Jantelagen: Who Do You Think You Are?
• Equality Above All
• The Seasons and Their Power: Winter, Summer and Holiday Swedes
• Communication: The Sound of Silence
• Manners: Swedish Customs Simplified
• Doing Business in Sweden: Competition versus Consensus

  
  An excerpt from Modern-Day Vikings:

"We take our histories with us, wherever we go. The Vikings' sense of democracy and egalitarianism within the group live on in modern Sweden. Swedish women today pride themselves on self-sufficiency and independence and are unlikely to accept a subservient role on the job or at home. A foreign businessperson, confronted with Sweden's flat management style, could ask to talk to the boss and receive a response frustratingly similar to the one [a French envoy once received on a Viking vessel]: 'We are all chiefs.' Rather than a collective society, Sweden is one of like-minded individuals, working together."