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"Robinowitz and Carr have produced an excellent--and highly entertaining--guide for those who wish to understand [Swedes] and who ... are anxious not to put their foot in it."
Olle Wästberg
Consul General of Sweden
New York

"This practical book is a must-have for all businessmen and -women involved in Swedish-American trade relations."
Bo Hedfors
Executive Vice President, Motorola

"Swedes can sometimes be an enigma even to themselves. Modern-Day Vikings could become mandatory for those with an interest in Sweden, but is also quite amusing and an eye opener for us born Swedes."
Ulf Mårtensson
Editor & Publisher
Swedish News, Sweden & America Magazine and Nordstjernan

"Modern-Day Vikings is an invaluable resource for Swedes and Americans who need to interact for ... social, educational or genealogical purposes; [or for] traveling or business-oriented pursuits."
Carrin Patman
Chairman, Steering Committee for an Endowment in Swedish Studies
University of Texas, Austin

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